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Clarify company1/22/2024 Once you’ve got your guidelines finalized and you’ve started your library of samples, you’re ready to publish. Pro tip: As you add to your library, include notes that explain why each piece of content is “good.” This will help new people to better understand your guidelines and better equip them to create content aligned with your voice and tone. And for that, the best thing to do is create a searchable library with samples of “good” voice and tone across your different content types, including videos, blogs, knowledge articles, and other content.Īs you continue to build content for your company, keep adding to your library with your best content. Once everyone understands the guidelines, you’ll need to show how they work in practice. Pro tip: If your voice and tone guidance has more than five key concepts to remember, it’s probably too complicated. If your guidelines are lengthy, complex, and/or inconsistent, then it will be hard to use them. If you have more than one person making content for your company, or if you’re hiring an outside agency to help you, you’ll need those people to understand your company’s brand and style guidelines, and be able to apply them. These five fundamental principles will get you started: 1. You can implement a program across the entire company ecosystem. Now that you have some fundamentals of voice and tone, let’s get started creating your company’s voice and tone program. The tone is upbeat and professional, and we hope it lets admins know we value their opinion and respect their time. Because they might be in the middle of another task when they see the message, we make it quick to read and easy to digest, so we don’t disrupt their workflow. In this case, the audience is admins, and their goal is to keep Salesforce running smoothly for their users. In just a few minutes, you can review top ideas and prioritize them for consideration in a future release. Influence Our Product Roadmap: Calling all admins! IdeaExchange Prioritization is now open. This example appears in a pop-up box inside our software: When the audience is on the job and more pressed for time, we use a tone that’s brief, encouraging, and to the point. The tone is welcoming and inviting, and we hope it makes readers want to learn more about Slack. This copy gives you a bit of interesting information (what “Slack” stands for) and makes the information memorable by adding a comparison to two seemingly unrelated (and kind of funny-sounding) words: laser and scuba. What does Slack have in common with lasers and scuba diving? For one thing, you might not know that the name is an acronym: it stands for Searchable Log of All Conversations and Knowledge. Check out this snippet of a blog post about Slack: For example, an informal, slightly playful tone works for an audience that’s seeking out new knowledge and has some time to learn.
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